How visible is your company to the skilled workers of tomorrow?

Event: How visible is your company to the skilled workers of tomorrow? in Online-Veranstaltung von fokus.energie on 28. September 2026

Date and Time

28. September 2026 14:00

Location

Bürgerbüro K8
Kaiserallee 8, 76133 Karlsruhe-Weststadt, Deutschland

Price

Free

About this Event

Other Events

Mood

Other

Venue Type

Inside

How visible is your company to the skilled workers of tomorrow?

Reaching young talent starts with visibility. This practical online event shows small and medium-sized enterprises how to align their training marketing, employer attractiveness, and digital presence for the future.

The Future Check for Your Training Marketing

Many companies invest a lot of effort in their training but still find it difficult to attract suitable applicants. The interactive future check provides a structured assessment: Where does your company stand in engaging Generation Z, in digital touchpoints, and in presenting itself as an attractive training provider?

The event links current developments regarding training 2030 with concrete impulses for securing skilled workers. Central questions that are crucial in modern event management and strategic personnel acquisition are highlighted: How are training positions made visible? What content appeals to young people? And how does a straightforward application process succeed?

Practical Insights into JOBvision-AZUWA

Another focus is on the AZUWA-Program 2027. The JOBvision project implemented by fokus.energie e. V. supports SMEs in developing and implementing modern training strategies. The content, process, and objectives of the program will be presented, as well as opportunities for companies to systematically improve their talent acquisition.

AZUWA relies on practical solutions, workshops, coaching, modern communication approaches, and regional networking. The focus is on technical, commercial, and administrative training professions, as well as companies that want to strengthen their employer brand and attract young people for training in the long term.

Who is the event worthwhile for?

The event is particularly aimed at business leaders, HR managers, training managers, and SMEs from the Karlsruhe region. It offers guidance for businesses that want to sharpen their target audience engagement, expand digital touchpoints, or discover new ways in training marketing.

The program includes current developments in securing skilled workers, an interactive future check, a practical example from the region, the presentation of the AZUWA cohort 2027, as well as space for exchange and questions. The event is part of the INQA action weeks.

Digital Event with Direct Practical Benefits

The online format creates a focused event atmosphere without travel. In a short time, participants receive valuable impulses for their event planning, employer communication, and the concrete further development of training marketing. The audience atmosphere is mainly created through the interactive future check and the opportunity to submit their own questions.

The JOBvision-AZUWA initiative is implemented by fokus.energie e. V. and is supported as part of the nationwide JOBvision initiative. The Federal Institute for Vocational Education and Training accompanies the initiative at the federal level. Regional partners like IHK Karlsruhe, Handwerkskammer Karlsruhe, Welcome Center TechnologieRegion Karlsruhe, and Agentur für Arbeit Karlsruhe-Rastatt support securing skilled workers in the region.

Conclusion: Visibility Becomes a Competitive Advantage

Those who want to successfully fill training positions need more than just a good offer: Clear employer positioning, contemporary communication, and genuine digital closeness to the target group are crucial. The future check provides orientation, and AZUWA shows concrete next steps. Take advantage of the event experience to make your company visible to the skilled workers of tomorrow.

Official channels of JOBvision-AZUWA:

  • Instagram: no official profile found
  • Facebook: no official profile found
  • YouTube: no official profile found
  • TikTok: no official profile found

Sources:

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